How To Research Information Products Before You Create Them

If you have ever fancied the thought of creating your own information product and publishing it but thought it was just going to be too expensive, then I have some good news for you. You can write your own information product and distribute it yourself online as a digital product.

All you need to do once you have written your masterpiece is to sell it from a website. Most people have a PayPal account these days and you can very easily create a payment button through their interface to place on your web page.

Before product creation commences you will first need to carry out some research into your chosen topic. You will find it easier to write your information if you have some interest and knowledge in what you are going to write about.

A good way to find out what sort of information people are looking for is to go to Yahoo! Answers and see what questions people are asking. Look especially for questions that occur regularly.

You can also visit forums and communities to gather more information. Use surveys or questionnaires to find out what information people are wanting to find out about.

By just carrying out a little preliminary research you will be able to determine some of the most common questions that crop up. Therefore identifying a need for information, you can then fulfill that need by creating an information product.

Any product you create needs to be of excellent quality that provides a solution to the problems that you identify. You can use the questions to provide you with inspiration for your chapter titles.

You need to ensure that there is a market for the product you propose to create. This is very important because no matter how good your information is, if there is no market, then you simply will have no one to sell to. If there are no other products in your market then you should worry. That could possibly mean there is no market, or at least no buyers in that market.

Look to see if there are already books and magazines that cover the subject you have chosen. If there are, then it is a good indication that there are people who are prepared to pay for that information.

You can also carry out a Google search for your specific subject matter and see if there are paid adverts on the page. If there are none, then it is highly likely that this isn’t a profitable niche and you should choose one that meets all these criteria.

By taking the time to carry out these few simple steps can save a lot of wasted time and effort. Too many people create information products and then look for a market to sell it to. You need to find the market and their needs first, create your information product and then put it in front of these people.

How Nicotine Test Helps Employers to Establish Smoke-Free Workplace

Nicotine abuse is an issue affecting the profitability of businesses and the environment at workplaces. Employers are insisting on measures that will help them make the workplaces free from smoking of tobacco so as to make their businesses more productive.

Employers in US imposing ban on smokers:

Increasing numbers of employers in US are rejecting the applications of candidates who smoke. They are abiding by the laws framed by the government for the purpose and are not hiring who they find to be smokers. To know whether the prospective hired is smoker, they conduct tests. Those who are found positive for smoking are not offered employment.

Nicotine test helps them to detect smokers – instantly:

Employers apply different techniques to tackle the issue of smoking. These include testing for tobacco (nicotine) by different methods. These tests are helpful to identify if the applicant really smokes tobacco or not. Generally, a nicotine test can be conducted using urine, saliva or hair follicle samples. Employers use any or a combination of these techniques.

Benefits of establishing smoke-free environment:

A smoke-free environment improves productivity of the employees and reduces health insurance costs. Employers find smoke-free workplace beneficial on the following grounds.

Increased productive hours:

A no-smoking environment results in higher number of productive hours than in a smoking permitted one. Employees not used to smoking concentrate better on work and hence there is greater number of productive hours. They are healthy and take few sick leaves.

Whereas, smoking employees take unauthorized breaks to smoke, which is waste of productive time.

Healthy atmosphere:

As healthy employees are more focused on productivity, there is cordial relation between employees as well as employers. Such workplaces boost the employees’ morale and work potential and encourage talented workforce to work for more number of hours. Employers too reciprocate and get prompted to take positive action on any issue.

Shows professional approach of the business:

A smoke-free workplace, places the employer’s image in a positive view among the employees, peers, government, and social groups. The welfare measures taken serve as an example for professional approach taken by the employer. This will enhance mutual trust between the employer and employees.

Reduces healthcare costs:

Following a no-smoking policy at workplace would result in less healthcare costs. This is because, the employees are healthy and need lower health maintenance expenses – be it insurance premium or medical emergencies. These factors are known to cause increased medical expenses to employers in case of employees habituated to smoking. Studies show that, post non-smoking policy there is remarkable decline in the tobacco caused heart attacks, making current smokers to quit (Source: Forbes, 12 June, 2015).

Taking up nicotine tests to enforce a smoking-free environment at workplace is beneficial. The measures, of course, entail costs to the employers.

What To Pack For A Weekend In Las Vegas

A lot of people are lured to the beautiful and enthralling Las Vegas in the state of Nevada. In fact, every year, around 35 million tourists flood the city for the shows, gambling and so much more. Typically, the city is considered to be in a hot climate and many people make the mistake of packing for their trip by taking only clothing appropriate for the hot weather. What they do not know is that Vegas can be actually cool, or cold, depending on the time of the year you visited.

Las Vegas, also known as the Sin City, is surrounded by the Mojave Desert, the reason why most people who have not been here believed that flip flops, string bikini and a pair of shorts are must-have clothing items to pack for their trip. The truth of the matter is that while the weather sees soaring temperatures, it can also get cold in the city like most desert regions.

Fall and spring in the city are moderate as far as the temperature goes with highs ranging in the high 70s or lower 80s. Every year in May, the weather begins heating up a bit and the average temperature can hit around 90 degrees every day. However, by June, temperatures are recorded for days end in 100s. The heat is dry making it seem unbearable to those people who have breathing problems. To make things worse, the concrete and asphalt on the Strip is making this dry heat seem even hotter and dryer meaning the temperature on the sidewalks of the city several degrees higher.

When planning to have a weekend vacation during the three hottest months – June, July and August – you should make sure to limit heat exposure every day especially during times when the sun is highest in the sky and giving out most heat. Often, tourists get cold while having vacation in Vegas during hot months despite the warm weather. Being able to know a bit more about the weather of the city helps you in packing your suitcase better for the weather. The most important thing to keep in mind is that regardless of the season you want to travel in, you should always bring a sweater and appropriate shoes for cold weather most especially during the night. When traveling to the sin city during hot times of the year, include thin tops and pants to keep yourself comfortable.

You also need to bring a scarf or hat as covering for your head. Make sure to bring sun block and sunglasses to protect your eyes against exposure to UV rays. When packing for a weekend vacation in Vegas, bring versatile items you can put on quickly in case of rapid change of temperatures. If traveling to Vegas during winter, don’t mind bringing bathing suits unless you planned of staying in a hotel with heated pools. Being prepared for the climate and knowing the right things to pack can definitely make your vacation in Vegas enjoyable and more memorable.

Include Beach Rentals in Your Vacation Plans

When it comes to planning the perfect vacation, in order to get the best deals you need to spend some time shopping around. With the cost of airfare and hotel accommodations rising, it is getting even harder to make cheap or low cost vacation plans. There are ways you can still take a vacation, have a great time, and spend as little money as possible. You just need to do some research and learn about the different beach rentals you can stay at to help reduce your overall expenses.

Since you are planning a getaway from the world of responsibility and stress, why should you stay at a place that reminds you of what you are trying to escape from? When you stay at hotels, you still put yourself in an environment that can all too frequently remind you of work. This can put a damper on your mood and keep you from getting the most out of your vacation. For the amount of money you would spend for hotel accommodations, you could make reservations at some beach rentals and have a ton of money left over so you can purchase souvenirs.

When you are making your vacation plans, don’t forget to think about the other ways that staying at beach rentals can make your trip more enjoyable. For starters, you could get firsthand experience as a tourist. You don’t have to travel around in taxis or rental cars since you will be living in the heart of it all. You could simply walk to your destinations. You can try more of the local food and save a fortune by cooking instead of ordering out. You can also blend in more with the locals and put more things to do on your itinerary.

Beach rentals make it possible for you to bring more people on your vacation. Instead of trying to figure out how you are going to find a place cheap enough for everyone to stay in, you can make accommodations at beach rentals. They are spacious, and you are not charged for each room or individual. Therefore you have more privacy and you can still enjoy the same comforts as home. You also have more flexibility over where you can stay and over how far you are from the hottest tourist spots. You’d be surprised at how inexpensive it is to stay in places other than hotels.

These places can help you have more fun and get more value out of your vacation than any other type of living arrangements. They are one of the most cost effective ways to take a vacation, especially if you are on a budget. Talk to a travel agent or start your search early so you can take advantage of the best places and rates in the market. See what you have been missing out on and how much more you and your family can get the most of the trip.

Develop Your Client Diversification Plan

You’ve heard the old adage, “don’t put all of your eggs in one basket,” yet as an entrepreneur who is struggling to grow your business this is likely what you’ve done.

When you put all of your eggs in one basket, you set yourself up for disappointment because if something happens to the basket, it’s like being up the creek without a paddle.

EEK!!

Okay, so I feel the need to clarify… I’m referring to focusing on serving just one type of client. Now, let me explain so that you don’t think I’m talking out of both sides of my face. Yes, I believe that you need to get clear on your ideal client by creating your Audience of One™ profile. And yes, an Audience of One™ is based on determining one specific type of client with one specific type of problem that you provide one specific and robust solution to. But I never said you could only have one type of client.

Nope I didn’t.

Now, let me also clarify that while you can have as many types of clients as you’d like, (in fact, I highly recommend that you do diversify your client mix) you will need to market to them differently. Remember marketing is a conversation with one audience at a time.

I say one audience at a time because trying to talk to people with a multitude of issues when you only are talking about one solution is chaotic at best. And it won’t give you the traction that you want because they won’t get you. It will be like the peanuts cartoons “womp, womp womp.”

So at the end of the day, my recommendation is this: diversify your client pool by having multiple types of clients that can all be served through the solutions you offer to the problems that they encounter and are actively seeking solutions to.

Whew, that was a mouthful.

Let me demonstrate by talking about my company. At IOE, we have several company divisions – Speaking, Coaching/Mentor (both business and executive/corporate), Consulting and Training and Development. Each division serves different Audiences of One™. They each have their own websites and marketing messages (but you can get to them all from our main company website). By creating client diversification, we are able to serve many types of clients and more importantly get paid by many. And the best part about the diversification is that it creates a steady influx of cash into our business because the more clients you have, the more money you will make because your eggs are not all in one type of basket.

When you can only count on one population to pay you, you run the risk of not getting paid when they can’t pay. Let’s face it; stuff happens and if they (your client) have to choose between paying you and keeping their lights on, well, you know the answer to that one. By having entrepreneurs, executives, corporations and government agencies and colleges and universities as clients, we can always count on income coming in.

So, now let’s shift the conversation to you in the form of these questions:

  1. What is the problem that you solve?
  2. Who do you currently solve this problem for? List your current client types.
  3. Brainstorm who else could be helped by your solution. Another way to ask this: what other types of clients could you help with your current catalog of products and services? How would you help them?
  4. What ancillary services or product lines could you easily create in order to allow your company to serve more types of clients? Allow me to be your example again for a second. By offering coaching, consulting and training and development, we can serve many types of industries and types of clients including entrepreneurs, colleges and universities, corporations and governmental agencies, we have tons of clients to choose from when we are creating marketing campaigns.
  5. How will you attract the attention of your newly found client groups?

By answering these five questions, you will begin to develop your client diversification plan.

Using Drupal As Your CMS Platform

Most websites use WordPress or Joomla as their CMS system. However, there are plenty of CMS platforms available and Drupal is one of them. The Drupal CMS platform has plenty of business tools and this helps with easy maintenance.

Drupal is an open source platform that offers you plenty of options and it’s really flexible allowing you to modify, share as well as distribute content with ease. However, Drupal isn’t just a CMS platform it’s a SaaS – that is Service solution which is perfect for small businesses and can even be effectively used for larger enterprises.

Benefits of using Drupal

There are plenty of benefits of using Drupal, some of them include:

You don’t have to pay anything

There are plenty of CMS platforms and a few of them charge significantly in order to use their systems. Of course WordPress one of the best platforms is totally free as well.

Drupal is totally free and there are absolutely no hidden fees involved. There are plenty of advantages of using a free CMS platform as there are plenty of people who’d be using them and hence there are plenty of developers ready to help you out.

It’s got some top clients

Drupal has plenty of high profile clients and they only use it because it’s an amazing platform. Some of the high profile clients include: The white house, Wake Forest University, FedEx and a lot more.

It’s got amazing support

Whenever you decide to choose a CMS platform for your business you don’t just need to make sure that the platform is good; but, at the same time you need to make sure that it’s got high quality support from third party applications.

Web Design flexibility

Unlike most of the other CMS platforms out there that offer just a few frameworks and limited custom coding capabilities, Drupal allows you to showcase your brand in an attractive and interactive way.

Therefore, you can make sure that your design suits your business needs without worrying about any hindrances by the CMS platform.

It’s optimized for search engines

These days after the Google panda and penguin updates you need to make sure that your website is ideal for search engines. Of course the Penguin update only focuses on backlinks, but there are plenty of other algorithm changes that various search engines are making.

Drupal is extremely Search engine friendly and the content on your website would be displayed in a way that is easily crawled by most search engines.

The Kinds Of Car Keys To Choose From

The automotive industry has come a long way and today car keys are no longer the old style mechanical cut versions. Of course there are several brands that still use this form of keys, but there are numerous other versions out there as well. In mechanical keys, they are machine cut as the name suggests and are more popular with brands such as Ford, GM or even Chevrolet. There are quite a few truck models too that works with these forms of keys. Despite the numerous models of cars on the road, the machine cut continues to be a favourite.

The next version you have is the laser cut automotive keys. These are the advanced versions of the machine cut keys and are also called the sidewinder or the internal cut keys. They have a square edge which have matching cuts on either side. These can fit into a car’s ignition any way you like. Their advantages are that they are not easy to pick and will need specialized help. There is a unique software used in its production and those manning the machines will need specialized training as well. These are found in luxury brand cars like that of Mercedes as well as Audi.

There are several other popular styles of car keys available. You have the transponder keys that have a minute computer chip inserted in the key handle. This is for additional ignition security and to prevent the key from being forged. There is the remote or the switchblade form of transponder keys.

Then you have the smart keys which have a laser cut key that is built in. These kinds of keys gives the driver the flexibility of entering the car and starting it without actually taking the key out of his pocket. Then you have what is known as the VATS keys. This has a unique chip on the blade which though not electronic in nature, has got the name.

And then you have what are known as valet keys. These are given along with a regular transponder key. There is however a slight modification to it, where you can open doors and ignition, but not a locked boot or trunk. These can be made out of plastic or metal.

There are several varieties of keys and the kind you get will depend on the kind of vehicle you pick up. This is essential to the safety of your car and you.

Strong Pain Reliever Can Lead to Abuse and Addiction

Although OxyContin is a major weapon against chronic or severe pain, its use can lead to addiction and drug abuse. The synthetic opioid works in the body much like morphine. An unfortunate similarity is that OxyContin can prove highly addictive.

OxyContin, known as oxycodone when given as a generic drug, is a controlled substance. Doctors who prescribe it to relieve pain want their patients to keep a close eye on their intake. OxyContin abuse has increased dramatically in recent times in spite increased medical and legal scrutiny.

Two years ago the National Institute on Drug Abuse studied American high school students. The NIDA reported that greater than five percent of twelfth graders abused OxyContin, taking it without prescription. OxyContin abusers are not limited to the young; its use continues throughout all parts of the population.

Doctors have become more cautious about prescribing strong pain relievers. They must walk a fine line between appropriate prescribing and holding back from those caught in the web of abuse. Addiction can creep up on people, taking them by surprise.

Some people may be on the drug for months or years before they realize they have crossed the line into addiction. Others may not be able to admit that they have a problem. They may try to convince themselves and others that they are only occasional drug users who take OxyContin only when they need to relax.

It is easy to convince oneself that drug abuse is not in play when one is actually addicted. Some people are just as good at convincing themselves as they are at convincing others that they do not have a problem. For awhile at least they maintain the illusion that they choose when they take OxyContin, that the drug does not have control of them.

Signs of OxyContin addiction can be observed so that addicts themselves as well as loved ones can become aware of growing trouble. Having to take more OxyContin for the same results is one warning sign. If people get into legal trouble or come close to a legal problem because of drug use, then that should be taken as a signal.

Drug use will sometimes replace other activities in a person’s life. When taking drugs becomes more important than other people other events, then abuse should be suspected. Dependency on drugs for pleasure is not a good sign.

For an addict, withdrawal symptoms will arise when the drug dose gets reduced or eliminated. Getting over an addiction is often not a simple matter of quitting. Dependency makes leaving the drug behind a difficult matter.

In spite of promises to themselves and loved ones, OxyContin addicts face a battle in getting over their drug dependency. Another sign of addiction is the arrival of withdrawal symptoms when the user skips taking the drug. Withdrawal itself can scare drug users back into the vicious cycle of abuse.

One symptom of OxyContin addiction is the experience of blackouts. Forgetting events that the drug taker has lived through or knowing that he or she has passed out can signal addiction. Loved ones calling attention to the drug users’ blackouts can help the user ultimately face the addiction.

Abuse of OxyContin destroys people’s emotional and physical well-being. Depression and social alienation can set in, ruining the drug abuser’s sense of self. Insomnia or a major increase in the need for sleep may haunt the lives of addicts.

Other signs of a drug abuse problem include changed eating habits that result in sudden weight loss or weight gain. Slurred speech and lack of coordination may set in when people step over the line into drug abuse. OxyContin is an important medicine for the treatment of pain, but users need to know that it can lead to drug abuse.

Making a Good Income From Home – Is It Possible?

Is it possible to make a good income from home? Is it even possible to make a better income from home than you would in a high profile corporate job?

Let’s explore the possibilities:

Tutoring online

If you have a teaching background, you can always tutor online. Mathematics and English are two subjects that are in high demand. You can create your own tutoring website, or you can join one of the many tutoring websites that are available online. These exist to help put you and students seeking tutors together.

Selling stuff

You can find a good dropship wholesale website. This means that a company offers you products at wholesale prices which you can then sell at retail. When you make a sale charging retail prices, the company then ships the product for you without showing the price they paid. They just include a packing slip and you invoice the customer yourself.

Being an affiliate for another business is also possible. You find a big online business like Amazon or Clickbank, build a website featuring their products or reviews of their products, and when you make a sale, you get paid a commission. This may be a good way of selling as you don’t have the hassle of invoicing and shipping as you never sell the product direct. You just lead the customer to the website.

Customer Service

Many people are looking for someone who can do their customer service for them. You will have an 0800 (or 1800) number directed to your phone, and you handle all the enquiries that come in for the business that hire you. This service is getting more and more popular as many small businesses outsource this.

Virtual Assistant

Many small business owners need their admin tasks taken off their hands in order to free them up for doing what they’re good at. Here you will be doing admin related tasks like answering the phone, typing, filing, sorting and book-keeping. Some Virtual Assistants can even create websites using the Microsoft Office Suite. This service is also getting more and more popular as it is a cost-effective way to have someone work for you, without any employment related hassles.

Network Marketing Home Business

Network Marketing or Multilevel Marketing (MLM) is another possible way to work from home. In fact, this is the only business where you don’t have to trade time for money. However, most people are wary of this as there are many scams around. However, there are many good companies out there that offer a legitimate way to build your own business.

My advice would be to find a company that you can join for free. These companies are the most successful as they don’t need your money. If you want to pay a joining fee and pay for a kit, you need to do your research to find a company with a product that you believe in and feel passionate about. You have the internet, and can do the research. Check the company’s reputation while you’re at it. It is best not to go for a new company as they have no track record yet.

It is entirely possible to replace your day job with a profitable home business. It is even possible to earn the same amount as a corporate level job would pay. You only need to do your due diligence in order to not get scammed.

Things to Look for When Shopping for Condo Rentals

When it comes to finding the best living arrangements for your vacation outings, there are a few things you can do to make it easier for you to find what you are looking for. The more time and research you put into your search, the better your outcome will be. Here are a few suggestions to help get you started so you can find condo rentals that fit your preferences.

You need to think about what area you are going to.

Depending on where you are going, you need to make sure that you pick the safest locations in town. This is extremely important if you are not familiar with the area. Safety is important and since you will most likely be a tourist while you are on your vacation, you don’t want to accidentally end up in a crime-stricken of town if you happen to get lost.

Check to see if the condo rentals you are interested in are located in close proximity to local freeways and major streets. This will make it easier for you to find them and get back and forth from wherever you want to go. This will make it easier for you to get to some of the areas amenities such as grocery stores, shopping centers and other popular tourist hot spots.

What amenities would you like to be included?

During your search for condo rentals you may come across different owners offering different types of amenities to help entice you to rent from them. While extras are not a bad thing, you need to be cautious and think about whether or not you will be taking advantage of any of those extras. It doesn’t make much sense for you to pay for a particular place because you liked all of the amenities that were being thrown in and yet you have not intentions of using them.

Look early

Keep in mind that condo rentals are very popular. In order for you to get the best deals, you have to start your search way in advance of any trips you plan on taking. Even if you are not entirely sure when you will be taking a vacation, it doesn’t hurt for you to check periodically and compare rates. You never know when you will come across a good deal. Also, since these types of rentals are very popular, you will have less competition if you start looking early on. You are not the only person that may be interested in the same places in the area.

Make sure you have several backup condo rentals in mind. If by chance you are not able to make reservations at your first choice, you can still make reservations at your second or third choice without having to make any major changes to your vacation plans. Once you have chosen your living arrangements for your vacation, you can get ready to start having some fun in the sun.