Windscreen Essentials

A windscreen’s or a windshield’s main function is to serve as a wind and debris cover for people inside and sometimes even supports the vehicle’s frame. Manufacturers configure the screens aerodynamically to not affect the vehicle’s performance. Some even have special substances integrated into them to protect the eyes of the passengers from UV rays. Without windshields, a driver can have difficulty controlling the vehicle. Here some things you need to know in taking care of your windscreens.

Causes of Damage

There are different reasons for your vehicle’s windshield to crack. Here are some of the most common ones:

– Direct Collision: This is the number one cause of shield cracks in road travel. There are small particles and debris that may be invisible to the eye due to your speed in highways. These particles can be gravel, tiny rocks and stones. A car in front of you can propel a small stone strong enough the chip the windscreen glass. The cracks leave room for moisture to accumulate and spread the cracks to the whole windshield gradually.

– Structural Flaw: This reason comes with the vehicle’s old age. When manufacturers make windshields, they unconsciously create weak points at the glass edges. This is because the particles at the edge have no stable gripping. Additionally, builders designed the middle part of the glass to stretch and absorb shock while the edges endure the heavy load.

– Cold Weather: The windscreen reacts to temperature whether it is hot or cold. The difference between the outside and inside temperature can cause distortions to the class that lead to small cracks.

– Hail Storm: Although these events are rare. A windshield suffering damage from a hailstorm renders it to be irreparable.

The small fissures that these factors can cause are unnoticeable. It can make the fracture spread, however, if unaddressed, causing danger to the passengers.

Dangers of Cracks

The most apparent drawback of having cracked windscreens is reduced visibility. One cannot drive without proper vision thus this proves very dangerous to anyone riding the vehicle. Additionally, if the damage becomes significant, the car’s structure might fail, causing the front of the vehicle to cave in unsuspecting passengers. It can also cause the airbags not to release properly, turning simple injuries to fatal ones. windscreen repair is important to continue using the vehicle.

Repairing the Dent

You can buy windscreen repair kits that you can actually use to repair the damage yourself. Bear in mind that these kits are good only for one-time use and may not be applicable to older cracks so repair the dents as soon as you notice them. Be mindful that these kits provide repair for inch long fractures, not the ones that cover the windshield already. Clean the screen before you try to apply the repair kit. Using it on a surface full of dirt and debris can make the resin less effective. Inspect the repair when you are done to make sure you did it correctly.

Installing a New One

There are times when windscreen repair are no longer possible. You can purchase quality windshield glasses from certain dealers but be sure not to do the installation by yourself.

The Kinds Of Car Keys To Choose From

The automotive industry has come a long way and today car keys are no longer the old style mechanical cut versions. Of course there are several brands that still use this form of keys, but there are numerous other versions out there as well. In mechanical keys, they are machine cut as the name suggests and are more popular with brands such as Ford, GM or even Chevrolet. There are quite a few truck models too that works with these forms of keys. Despite the numerous models of cars on the road, the machine cut continues to be a favourite.

The next version you have is the laser cut automotive keys. These are the advanced versions of the machine cut keys and are also called the sidewinder or the internal cut keys. They have a square edge which have matching cuts on either side. These can fit into a car’s ignition any way you like. Their advantages are that they are not easy to pick and will need specialized help. There is a unique software used in its production and those manning the machines will need specialized training as well. These are found in luxury brand cars like that of Mercedes as well as Audi.

There are several other popular styles of car keys available. You have the transponder keys that have a minute computer chip inserted in the key handle. This is for additional ignition security and to prevent the key from being forged. There is the remote or the switchblade form of transponder keys.

Then you have the smart keys which have a laser cut key that is built in. These kinds of keys gives the driver the flexibility of entering the car and starting it without actually taking the key out of his pocket. Then you have what is known as the VATS keys. This has a unique chip on the blade which though not electronic in nature, has got the name.

And then you have what are known as valet keys. These are given along with a regular transponder key. There is however a slight modification to it, where you can open doors and ignition, but not a locked boot or trunk. These can be made out of plastic or metal.

There are several varieties of keys and the kind you get will depend on the kind of vehicle you pick up. This is essential to the safety of your car and you.

What Is the Drug, Bath Salts?

Marketed under various names, including, “Bath Salts”, “Ivory Wave,” “Purple Wave,” Vanilla Sky,” and “Bliss”, the drug, MDPV has been the cause of numerous emergency room visits and thousands of calls to the Centers for Disease Control and Poison Control Centers over the last couple of years.

Bath Salts is actually a powerful stimulant that also has hallucinogenic properties. A relatively new psychotropic drug, it reportedly creates effects similar to other stimulants such as wakefulness, rapid heartbeat, reduction in appetite and anxiety.

However, this substance causes other, more worrisome and dangerous effects such as psychotic delusions, thoughts of suicide and violent behavior.

Are they really for the bath tub?

No, they’re not. They are labelled that way to avoid legal restrictions. Each packet is even clearly marked with, “Not For Human Consumption”, making it difficult to classify them as drugs. But the real purpose is definitely substance abuse. These packets contain various drugs, including the compound 3,4-methylenedioxypyrovalerone (MDPV) or 4-methylmethcathinone (mephedrone). A dangerous designer drug, MDPV is popular with teens and some in the military because it doesn’t show on drug tests.

A recent report from the Centers for Disease Control, between November 2010 and April 2011 in one county in Michigan, 35 persons who had ingested, inhaled, or injected “bath salts” visited a Michigan emergency department. Among the 35 patients, the most com­mon signs and symptoms of toxicity were agitation (23 patients [66%]), tachycardia (22 [63%]), and delusions/hallucinations (14 [40%]). Seventeen patients were hospitalized, and one was dead upon arrival at the ED.

So how can a product as apparently dangerous as this be sold legally to the public?

Any product sold in the United States that is classified as a drug must be approved by the Food and Drug Administration. The product is then classified according to criteria such as likelihood of abuse, it’s addictive potentials or any possible medicinal value. Then it can be sorted into one of several categories.

When a substance does not pass review along these guidelines, they are classified in the Schedule One category. These substances are not legal for any purpose.

But what if it’s NOT a drug? What if it is only an additive for the bath tub? Now special legislation is needed to outlaw it. This is the case with several of these new substances of abuse, bath salts is only one. Another is called “Spice”. Also known as K-2, spice is a drug that is labelled as incense in order to bypass legal requirements of a drug.

Many states have passed emergency legislation to outlaw these specific chemicals, but the makers just alter the compounds slightly, just enough to again slip through the legal nets.

Our best bet in the fight against these tactics is simply this, make the public aware of the dangers and very real consequences of using these chemicals. If enough truth about bath salts and spice or whatever comes next is pumped into the environment, repeatedly, we’ll see this latest and nearly craziest drug fad fade away and become a joke like “smoking banana peels” became back in the ’60s..

Develop Your Client Diversification Plan

You’ve heard the old adage, “don’t put all of your eggs in one basket,” yet as an entrepreneur who is struggling to grow your business this is likely what you’ve done.

When you put all of your eggs in one basket, you set yourself up for disappointment because if something happens to the basket, it’s like being up the creek without a paddle.


Okay, so I feel the need to clarify… I’m referring to focusing on serving just one type of client. Now, let me explain so that you don’t think I’m talking out of both sides of my face. Yes, I believe that you need to get clear on your ideal client by creating your Audience of One™ profile. And yes, an Audience of One™ is based on determining one specific type of client with one specific type of problem that you provide one specific and robust solution to. But I never said you could only have one type of client.

Nope I didn’t.

Now, let me also clarify that while you can have as many types of clients as you’d like, (in fact, I highly recommend that you do diversify your client mix) you will need to market to them differently. Remember marketing is a conversation with one audience at a time.

I say one audience at a time because trying to talk to people with a multitude of issues when you only are talking about one solution is chaotic at best. And it won’t give you the traction that you want because they won’t get you. It will be like the peanuts cartoons “womp, womp womp.”

So at the end of the day, my recommendation is this: diversify your client pool by having multiple types of clients that can all be served through the solutions you offer to the problems that they encounter and are actively seeking solutions to.

Whew, that was a mouthful.

Let me demonstrate by talking about my company. At IOE, we have several company divisions – Speaking, Coaching/Mentor (both business and executive/corporate), Consulting and Training and Development. Each division serves different Audiences of One™. They each have their own websites and marketing messages (but you can get to them all from our main company website). By creating client diversification, we are able to serve many types of clients and more importantly get paid by many. And the best part about the diversification is that it creates a steady influx of cash into our business because the more clients you have, the more money you will make because your eggs are not all in one type of basket.

When you can only count on one population to pay you, you run the risk of not getting paid when they can’t pay. Let’s face it; stuff happens and if they (your client) have to choose between paying you and keeping their lights on, well, you know the answer to that one. By having entrepreneurs, executives, corporations and government agencies and colleges and universities as clients, we can always count on income coming in.

So, now let’s shift the conversation to you in the form of these questions:

  1. What is the problem that you solve?
  2. Who do you currently solve this problem for? List your current client types.
  3. Brainstorm who else could be helped by your solution. Another way to ask this: what other types of clients could you help with your current catalog of products and services? How would you help them?
  4. What ancillary services or product lines could you easily create in order to allow your company to serve more types of clients? Allow me to be your example again for a second. By offering coaching, consulting and training and development, we can serve many types of industries and types of clients including entrepreneurs, colleges and universities, corporations and governmental agencies, we have tons of clients to choose from when we are creating marketing campaigns.
  5. How will you attract the attention of your newly found client groups?

By answering these five questions, you will begin to develop your client diversification plan.

Understanding Your Landing Page

Trends in the marketing and advertising industry are ever-changing. They evolve depending on the developments of target markets and consumers. Before, promotions are centered on traditional media. Businesses invest in print advertisements in magazines and newspapers. They also pay for television and radio advertisements when they want to reach a wider range of market.

Nowadays, though, a new line of advertising and marketing strategy has emerged together with the rise of the online industry. As the target market becomes considerably larger online, businesses become more focused on their promotional strategies. The audience online is so vast that businesses find difficulty in actually reaching out to their market, let alone encouraging them to become actual clients.

This is why a lot of businesses now focus on creating good sales copies and engaging websites for their online market. They have even opened work from home opportunities for content writers, web page designers, and other skilled individuals. One of the best strategies that these businesses employ is the use of landing pages.

A landing page appears when you click through a search engine result or an online ad posting. Usually, these are stand-alone pages that only contain a link to the official website if the reader gets more interested. A comprehensive sales copy is commonly featured in landing pages. Often, they are made for specific advertising purposes or when there is a particular product that a company would like to give emphasis on.

Landing pages may also appear as the result of a link from a social networking account or a specialized marketing campaign. These are the pages that you get redirected to when you click through a badge from the sidebar of your Facebook account or from a blog that you are visiting. You may also reach this through a promotional message sent to you via email.

There are two general types of a landing page. One is the reference type, wherein you only get to view information and content displayed for you. This is the kind that you put up for the purpose of direct promotion. In this type, visitors of the page are given outright the information that they need. The other type of landing page is referred to as transactional because it requires visitors to enter log-in details for them to be able to view the content of the page.

In creating landing pages, you must be able to consider a few essential factors to ensure that they reach the objective for which they are made for. One of these factors is the accessibility of your page. You have to ensure that when a potential client decides to peruse the landing page for your product all of its contents are easily accessible. The information must all be displayed in a well-organized manner to display transparency and encourage understanding of your brand and product.

You should also be able to consider the relevance of your content to the immediate market that you may reach. As the Internet is a wide market, this page will likely be visited by various people. However, only those who find your content relevant to their needs would be interested enough to read through and even click to be redirected to your actual website. This is why you have to ensure that your content would prove to relate to your audience, regardless of their needs and statuses. They have to be able to see some benefit, however remotely, out of the product that you are offering them.

Finally, in creating a landing page, you must also consider the level of interaction that it promotes. Online users are usually more enticed when they get to a page that tries to interact with them because they feel significant to the purpose. You must make your readers feel this way so that they would be encouraged to visit your website and, eventually, become actual clients. Interactive landing pages may include forum questions, online promo contests, and information exchange.

Landing pages are really beneficial for website owners especially to those who are managing work from home opportunities. They do need not to compile all information in just one website. Just always remember to put in your landing page all relevant information for your brand to gain the trust of your immediate market.

SEO Writing: Why You Should Buy Articles

The Internet has become the platform that most businesses use for marketing. It has the ability to reach many people. To be able to use the Internet effectively, it is important to have the right website. The right website will get you the traffic that you need in order to market your business. One of the things that ensure that you have traffic on your website is search engine optimization. Search engine optimization means making your websites friendly to search engines like Bing, Google and Yahoo. When your website ranks on the top of their rankings, it means the information on your website is relevant to users. You can buy articles from experienced writers in order to optimize your website.

Search Engine optimization is a process that is dynamic. The articles that might be relevant today will not always be relevant. When you buy articles from writers, they understand the dynamics of search engine optimization. They will be able to give you articles that are relevant to what Internet users are looking for online. Buying articles is also a good option because of the convenience of the process. All you need to do when you buy articles is make an order. Many SEO writers have different packages for customers already. All you have to do is choose a package that suits and pay for it. You should choose a package that is not only affordable but also effective.

You should buy articles that are suitable for your website. Customized articles are the best option when you decide to use articles for search engine optimization. Customized articles are written to suit your website. These articles are more effective. They focus on your website. The SEO writer will look at your website and write articles that target Internet users that look search for things related to your business.

It is important to note that everyone is gifted in writing. Experts do creative writing best. If you need interesting articles that will appear on your website consulting experts is a necessity. When you buy articles, ensure that you buy them from people that will give you value for your money. Most of the people that sell their articles are those that have experience in not only writing but also search engine optimization. It is virtually impossible for you to be able to produce the quality of work that they will be able to produce for your website.

How To Make A Membership Website And Make It Profitable

Learning how to make a membership website is the beginning of pursuing quite a productive venture. To learn to do so, you must begin by knowing what elements or factors contribute to a profitable membership website.

The Business

It is important to understand that the blog or the website itself is not the business. Instead, they are the tools that you need to use appropriate in implementing the business model or plan that you have created. Even before you put up a website, it is crucial that you carefully plan and map out the course you want to take in pursuing your business.

In making the membership site, you must first determine what it is that you want to achieve through the site. Identify what it is that people seek you or your website for. Settle on how you want to provide this particular need of your target audience. Identify, first and foremost, what the business is and from there, you have to decide on how you can provide your customers with their needs.

The Demand

While it is true that you would consider setting up a membership site in order to make money, it is sometimes not advised that you do it for this purpose alone. In line with this, you must also understand the importance of demand in building your website. Determine if there is a demand for in your market. This can be achieved by performing a survey with your clients and asking about what it is that they like to know more from you. This can also help in discovering other things that people like, which might have not yet crossed your mind. Listen to your clients in order to find out what their demands are.

The Relationship

The success of a website also relies on how good your established relationship with members is. Your members are the ones who are most likely going to be your buyers. Put yourself in a buyer’s position. You are most probable to buy products or avail services from someone that you know. Thus, you have to make yourself known to your clients and you must also know more about them as much as possible. In building a good relationship with your members, you have to have constant communication with them. Cultivate trust in your relationship with your members so they will think of you each time they need to purchase something.

The Beneficiaries

A membership website’s benefit is two-way. It benefits you by driving in more money to your account from your members’ fees and payments. On the same note, the website also benefits the members as they are able to obtain what they need from it. To ensure that both you and your members are benefitted, you must always ensure that your contents are of the best quality. Offer your clients with the best product and always provide them with what they actually need.

The Marketing

Your task does not end once the membership website is put up. Instead, you must think of ways on how to effectively market the website. Marketing involves reaching more people and letting them know about your business and what great things they can achieve from it.

Making a Good Income From Home – Is It Possible?

Is it possible to make a good income from home? Is it even possible to make a better income from home than you would in a high profile corporate job?

Let’s explore the possibilities:

Tutoring online

If you have a teaching background, you can always tutor online. Mathematics and English are two subjects that are in high demand. You can create your own tutoring website, or you can join one of the many tutoring websites that are available online. These exist to help put you and students seeking tutors together.

Selling stuff

You can find a good dropship wholesale website. This means that a company offers you products at wholesale prices which you can then sell at retail. When you make a sale charging retail prices, the company then ships the product for you without showing the price they paid. They just include a packing slip and you invoice the customer yourself.

Being an affiliate for another business is also possible. You find a big online business like Amazon or Clickbank, build a website featuring their products or reviews of their products, and when you make a sale, you get paid a commission. This may be a good way of selling as you don’t have the hassle of invoicing and shipping as you never sell the product direct. You just lead the customer to the website.

Customer Service

Many people are looking for someone who can do their customer service for them. You will have an 0800 (or 1800) number directed to your phone, and you handle all the enquiries that come in for the business that hire you. This service is getting more and more popular as many small businesses outsource this.

Virtual Assistant

Many small business owners need their admin tasks taken off their hands in order to free them up for doing what they’re good at. Here you will be doing admin related tasks like answering the phone, typing, filing, sorting and book-keeping. Some Virtual Assistants can even create websites using the Microsoft Office Suite. This service is also getting more and more popular as it is a cost-effective way to have someone work for you, without any employment related hassles.

Network Marketing Home Business

Network Marketing or Multilevel Marketing (MLM) is another possible way to work from home. In fact, this is the only business where you don’t have to trade time for money. However, most people are wary of this as there are many scams around. However, there are many good companies out there that offer a legitimate way to build your own business.

My advice would be to find a company that you can join for free. These companies are the most successful as they don’t need your money. If you want to pay a joining fee and pay for a kit, you need to do your research to find a company with a product that you believe in and feel passionate about. You have the internet, and can do the research. Check the company’s reputation while you’re at it. It is best not to go for a new company as they have no track record yet.

It is entirely possible to replace your day job with a profitable home business. It is even possible to earn the same amount as a corporate level job would pay. You only need to do your due diligence in order to not get scammed.

The Easiest Way to Write, Publish And Be Selling Your First Kindle eBook in 30 Days or Less

Who else would love to write their first eBook this month? Are you a coach, consultant, teacher or trainer who would love to see your first book published, downloaded and discussed around the globe?

The truth is, most online entrepreneurs crave the attention, the affection and the publicity that publishing a book will bring, but don’t have the stamina and persistence to get to the finish line.

After all… writers block is probably the biggest enemy for “REAL” writers who want to self publish, how much harder is it for online entrepreneurs and marketers who want to publish purely for publicity purposes, right?

I’m going to give you a really simple “secret” strategy that will help you overcome this obstacle, and if you follow my directions, you’ll have your first book ready to be uploaded within 30 days. (works in just about any niche you have PASSION or genuine authority or expertise)

The secret is simple.

Codify and collate questions from your community, into content.

For example, the Tumblr platform has baked this into their platform incredibly well, and as a result, some of the most popular Tumblr’s are now very books to boot.

How so?

The “Ask Me Anything” and “Submit” feature allows other readers from around the web to submit questions, thoughts, opinions or stories… and due to the viral nature of social media, and built in beauty of blogging around a topic that people share passion and a sense of purpose… you can get an AVALANCHE of submissions in YOUR niche, very quickly.

Next –

You simply take the best questions, content and submissions, and codify it into a structure that works as a book. It really IS that easy, and if you have a popular blog or Tumblr now with lots of existing readers, you can literally do this in a weekend. (especially if you are in an emotive niche where people like to share)

A great example of this?

There are a bunch, but one of my favorites is the “Clients from Hell” blog. Not only have they created a world famous blog around a pretty common shared experience by service professionals (difficult clients) they’ve turned the blog into a brand, a business and a blooming bank account to boot! (with a whole store set up around T-shirts, Mugs, and other branded goods that creative professionals buy by the busload)

Their book… and blog is ALL user generated content. Anonymous people submitting their horror stories working with clients, or short blurbs about difficult customers. It’s very entertaining, a lot of fun, and one of the most popular books (and brands) in the industry.

I’ve seen this done by psychics, mediums, personal development coaches, online entrepreneurs, designers, credit repair counselors, spiritual teachers and just about every other type of “publisher” you can imagine.

The good news? you can do the very same thing with WordPress, or any other blog platform that accepts submissions, and the truth is… you can do the same thing with Twitter, Facebook, and social media that allows you to accept content from your community.

It’s creative – and cool, and pretty darn easy to establish yourself as a bonafide writer, publisher, expert and authority site in just about any niche you choose… including the one that MAY make you rich!

How a Shuttle Works

With the current economic crunch everyone is looking for a way to cut expenses. Shuttle services have therefore become a popular means of traveling to and from the airport, home, office, hotel or any other location. Since a shuttle typically transports more than six passengers, they are able to offer low fares by splitting the overall cost of the ride among the passengers. They are comfortable, reliable and, most of all, less costly than other alternatives such as a cab or limousine.

Making shuttle reservations from home

To schedule a shuttle service to pick you up from your residence all you have to do is visit their homepage or call the company’s office number. The company will dispatch either a van or a bus to come pick you up within a fifteen-minute window and will drop you at a convenient terminal at the airport. Shuttles carefully schedule their departure time so as to guarantee that the passengers reach the airport in time for their flight. For instance, if you schedule to be picked up at 08:00 am the ride will arrive between 08:00 am and 08:15 am, thus it is important that when scheduling a particular pick up time, you should ensure that you will be ready to travel, otherwise you will inconvenience the other clients who are sharing with you.

From the airport

While it is not necessarily a must for you to make a reservation for a shuttle while at the airport most companies would recommend you to do so. Making an advance reservation when arriving from a long distance flight will save you from the agony of waiting for transport and the hassle of making payments at the airport or aboard the shuttle. However, one should also bear in mind that making an advanced reservation does not necessarily mean that a ride will be waiting for you on arrival. Due to safety considerations major airports do not permit buses or vans to wait at the curb. They will be found at a convenient holding location which is walking distance from the airport.

Most shuttle companies have a ticket counter within the airport or some will have representatives waiting at the curbside. Either way the procedure is simple and straight forward.

  • As soon as you have collected all your luggage, let the company’s representative know the particular location you are travelling to and give them your confirmation number.
  • The representative will feed these details into the company’s system so as to inform the dispatchers to group you with other clients from the same or different terminals who are going in your direction.
  • An available shuttle is then released from the holding lot to come pick you up along with the other clients.
  • You will board the shuttle as soon as it arrives. The time you will take to arrive at your destination will depend on the traffic conditions, number of passengers and number of stops. The company representative will be in a good position to give you an accurate estimate.