Mobile Auto Detailing and Car Washing At or Around a Sports Stadium – Market Potential

Well, I started out in the aircraft cleaning and detailing business, and later I had franchised mobile auto detailing and car washing units around the country. Today in retirement, I am often contacted by people in the industry, or new start-ups in the sector, and they have some rather intriguing questions. I doubt there’s much I don’t know about in the industry, or have not encountered, and despite all the new technology that is now being used, the actual operations of the business haven’t changed all that much yet.

Indeed, I say that because I believe someday there will be autonomous mobile detailing units which will send out a robot to detail a car. But that’s not today, these robotic systems will be detailing the personal flying craft of the future in 30 years I suppose, maybe 20 or 25. In any case, I was talking to a fellow entrepreneur about all this the other day, and he indicated to me that he would like a mobile robotic unit to help him clean cars at sports stadiums. He lives not too far from a sports stadium, and he said that over 25,000 cars show up, and they’re only there for three or four hours, and there is no way no matter how large his crew is, or how many units they have that they could ever possibly even clean a small percentage of all those vehicles.

Whereas that might be true, he ought to get busy and clean as many as he can. The best way to get this type of business is to go make friends with those that run the Stadium, and the sports teams that practice and play there. If it is a baseball stadium, make friends with the coaches and players to detail their cars, once on the property you can make friends with the facility maintenance people, and try to get a contract giving you the exclusive for specific areas of the parking lot. When people come in you collect their money, give them a ticket, clean their car, and when they come out it is completed. It’s not as difficult as you might think.

Further, often car dealerships will have events where they sell their used cars in these giant parking lots, and there are always other events going on. Once you are in, and they have a copy of your insurance, you should be able to clean cars for anyone who shows up at any event in the future. You just need a crack team that can go balls to the wall for 3 to 4 hours and complete as many cars as possible in that time period. Indeed I wish you luck if this is a sector of the mobile detailing industry or mobile car washing industry you care to expand into. Please consider all this and think on it.

Develop Your Client Diversification Plan

You’ve heard the old adage, “don’t put all of your eggs in one basket,” yet as an entrepreneur who is struggling to grow your business this is likely what you’ve done.

When you put all of your eggs in one basket, you set yourself up for disappointment because if something happens to the basket, it’s like being up the creek without a paddle.

EEK!!

Okay, so I feel the need to clarify… I’m referring to focusing on serving just one type of client. Now, let me explain so that you don’t think I’m talking out of both sides of my face. Yes, I believe that you need to get clear on your ideal client by creating your Audience of One™ profile. And yes, an Audience of One™ is based on determining one specific type of client with one specific type of problem that you provide one specific and robust solution to. But I never said you could only have one type of client.

Nope I didn’t.

Now, let me also clarify that while you can have as many types of clients as you’d like, (in fact, I highly recommend that you do diversify your client mix) you will need to market to them differently. Remember marketing is a conversation with one audience at a time.

I say one audience at a time because trying to talk to people with a multitude of issues when you only are talking about one solution is chaotic at best. And it won’t give you the traction that you want because they won’t get you. It will be like the peanuts cartoons “womp, womp womp.”

So at the end of the day, my recommendation is this: diversify your client pool by having multiple types of clients that can all be served through the solutions you offer to the problems that they encounter and are actively seeking solutions to.

Whew, that was a mouthful.

Let me demonstrate by talking about my company. At IOE, we have several company divisions – Speaking, Coaching/Mentor (both business and executive/corporate), Consulting and Training and Development. Each division serves different Audiences of One™. They each have their own websites and marketing messages (but you can get to them all from our main company website). By creating client diversification, we are able to serve many types of clients and more importantly get paid by many. And the best part about the diversification is that it creates a steady influx of cash into our business because the more clients you have, the more money you will make because your eggs are not all in one type of basket.

When you can only count on one population to pay you, you run the risk of not getting paid when they can’t pay. Let’s face it; stuff happens and if they (your client) have to choose between paying you and keeping their lights on, well, you know the answer to that one. By having entrepreneurs, executives, corporations and government agencies and colleges and universities as clients, we can always count on income coming in.

So, now let’s shift the conversation to you in the form of these questions:

  1. What is the problem that you solve?
  2. Who do you currently solve this problem for? List your current client types.
  3. Brainstorm who else could be helped by your solution. Another way to ask this: what other types of clients could you help with your current catalog of products and services? How would you help them?
  4. What ancillary services or product lines could you easily create in order to allow your company to serve more types of clients? Allow me to be your example again for a second. By offering coaching, consulting and training and development, we can serve many types of industries and types of clients including entrepreneurs, colleges and universities, corporations and governmental agencies, we have tons of clients to choose from when we are creating marketing campaigns.
  5. How will you attract the attention of your newly found client groups?

By answering these five questions, you will begin to develop your client diversification plan.

How To Properly Remove A Bumper Sticker and Blend the Paint to Match

No matter what your reasons may be you’ve decided its’ time to remove that old faded bumper sticker from your vehicle. Lucky for you in just a few minutes and with a small amount of effort your car can be bumper sticker free. This process can be repeated for just about any type of adhesive stuck to your vehicle. It can be used to remove inspection stickers from windows, or vinyl lettering/vinyl graphics from the vehicle as well. The most important part is to be very patient and not try to rush through any steps. All of the steps below should be completed in a garage, under a carport or during dawn/dusk to provide as much time as possible before the adhesive remover dries on the car.

What You Will Need:

Razor Blade (Single Sided Square Blade Recommended)

Citrus Based Adhesive Solvent (Goo Gone Automotive Cleaner Recommended)

Automotive Paint Safe Bug Brush (Can be purchased at Walmart, or any auto parts store)

Microfiber Towels

Wax

Compound

Applicators

STEP #1: Take your razor blade and carefully slide the edge of the blade under a corner of the sticker. With the edge of the razor blade under the sticker gently tease up the corner of the sticker.

STEP #2: Grab the freed corner of the sticker and slowly pull the sticker in the direction of the remaining sticker. NOTE: If the sticker becomes too difficult to pull without tearing, apply your citrus based adhesive solvent to the adhesive sticker backing during this step. The solvent will loosen the adhesive, making it easier to remove the sticker. It is recommended to wait at least one minute to allow the solvent to penetrate and break down the adhesive.

STEP #3: Once you have removed the entire sticker, there will still be bumper sticker adhesive left behind. Now apply the citrus based adhesive remover to your automotive paint safe bug brush. Using the bug brush, apply some citrus based adhesive remover to the remaining adhesive on the vehicle in a circular motion. NOTE: This step may will most likely have to be repeated in order to remove all the adhesive from the vehicle. To ensure everything is removed, run your hand across the area once dried. Any remaining sticker glue will create a rough/sticky feeling. If there is still some leftover then repeat step #3. If there is no residue or leftover you may proceed to step #4.

STEP #4: Remove the excess adhesive remover with your microfiber towel.

Note: There will be some slight scuff/mar marks as well as a discoloration of the paint depending on how long the bumper sticker was on the car. This will need to be removed by compounding and polishing the area to smooth out any blemishes and blend the clear coat to match the rest of the bumper.

STEP #5: Now that the bumper sticker has been removed and all adhesive cleaned up it is time to make it look like the rest of the bumper. Follow the steps on how to properly compound and polish a car to remove light swirls and scratches.

STEP#6: Inspect the area where the sticker was to ensure it is satisfactory. Remember to apply a couple coats of wax, since it has been a long time since this portion of the bumper saw any.

Removing a bumper sticker can seem like an insurmountable task, and often people will give up because of the difficulty. With a little patience, the right tools and know how anyone can learn how to properly remove a bumper sticker without any blemishes to the paint.

Building a Drug-Free Environment for Teenagers

Teenagers fall prey to using illicit drugs because they are tempted to try these drugs. They believe that taking such drugs will help them attain pleasure and stay active. Unfortunately, they are unaware of the negative effects of using drugs on health and are putting their lives at risk.

Drug abuse is harmful for teenagers:

The harmful consequences of teen drug abuse include increased risk of getting addicted to drugs later in life. Since their body and mind is still in a developing stage, their health can seriously get affected by drug abuse.

Short-term consequences of drug abuse include blurred vision, nausea, glazed eyes, increased fatigue, sudden weight loss or weight gain, mood swings, etc. Long-term consequences include kidney, lung and liver failure, brain damage and high blood pressure leading to heart attack, stroke and death.

Most common drugs used by teens:

There are different types of illicit drugs that are generally used by teens. These drugs are very harmful and may lead to serious health problems. You need to know them to protect your teen from drug abuse.

Some commonly abused drugs include

•Alcohol
•Tobacco products
•Marijuana
•Cocaine
•Heroin
•Inhalants
•Ecstasy
•Prescription drugs
•Hallucinogens
•Methamphetamine

Parents and school/college authorities should keep an eye on teens:

Adolescence is a stage in life when significant changes in body and mind occur. Teens find it a pleasure in taking any kind of risk. If they are with the wrong crowd, they can get into drug abusing habit. Therefore, parents and school/college authorities should monitor their teens’/students’ behavior. If they notice that the teen is gradually changing his or her behavior, immediately take necessary action.

Some common behavioral changes

•Fall in academics
•Rebellious behavior
•Change in friends
•Change in appetite
•Lying to get away with things
•Neglecting physical appearance
•Unexplained need for money

Parents and school/college authorities should watch out for these changes. If they do notice any of these changes, they need to confirm the drug abuse. For this they can take help of drug testing kits. Once drug abuse is confirmed they need to speak to their children.

Initially, if parents get to know that their teen is abusing drugs, they should talk to him/her and explain the negative effects of drugs, because teens at a tender age are very rebellious. Parents, therefore, should handle the situation very carefully.

Even after the parents’ intervention, if the teen is adamant and does not want to mend his/her ways, it would be appropriate to take him/her either to a counselor or a rehab center.

What to Expect From the Best SEO Article Writing Services

SEO article writing services should always provide you with high quality and well written articles. The articles will enable you to reach out to more potential clients. It also ensures that you get a high page rank on the popular web browser. The article writing services are provided by a number of online companies. These companies have the expertise needed to provide the services. They have professional and high qualified writers to provide the articles. They also have a large number of editors who proofread the articles and ascertain that they are error free. The following are the various things that you should expect from the article writing services.

Well researched articles

The articles will be well researched. The writers always conduct a thorough research on the topic that is provided. They will seek as much information from you as possible regarding the products and services sold. They will then write the articles basing on the information that they have gathered. It is always essential to note that the SEO article writing services will always provide truthful and accurate information. The information will be sourced from highly reputable sources. The articles will also contain up to date information about your company.

Optimal keyword usage

Keyword usage is always important. The keywords enable readers to instantly get the articles that they want. The best SEO article writing services always ensure that they have the optimal number of keywords on the articles. This prevents over stuffing that can lead to penalties from the search engines. The keywords are also relevant to the information that is provided. They are also placed seamlessly on the article body. This makes it easy for the readers to scroll through the information on the articles. It also ensures that the readers deem your company as authentic.

Unique and impeccable

The SEO article writing services always ensure that the articles are unique and impeccable. Then articles are written from scratch by the professional writers. These articles will always pass through copyscape in order to ascertain that they are not plagiarized. It is essential to note that plagiarized content might lead you to a lot of problems with the authorities. Therefore, the writers should always ascertain that the articles have not been copied from another source. Any references made should be permitted and clearly indicated on the article. This will help to avoid copyright infringement.

Well organized and structured

The articles will always be well organized in order to make it easy for the reader to extract the information needed. The information should be presented in paragraphs that have unique information. The keywords should also be well distributed on the entire body of their article. It is also essential to ensure that the articles contain information that is relevant to the clients. It should be up to date and well written. The tone of the article should also be appropriate for the intended readers. The SEO article writing services should always provide information that is relevant to the products and services sold by your company.

Can An Auto Detailing Company Make Sales On Cyber Monday – Yes Indeed

Just because you operate a mobile auto services business doesn’t mean you can’t make money online. You’d be surprised. Take Cyber Monday for instance, that Monday after Thanksgiving where online sales are always the greatest. People are shopping for gifts, and what a perfect gift an auto detailing coupon or gift certificate might make for someone. Think about that. If you hand out flyers to your customers, why not put a small advertisement on the back of the flyer reminding people that they can order a gift certificate online, and if they order on Cyber Monday you will give them a discount.

Best of all, you get the money today, but you generally won’t have to do the work until after the first of the year. Interestingly enough, often after the first of the year fewer people get auto detailing services because they’ve run out of money, the weather isn’t so hot, and they have to wait until they have some more spendable cash. Other times they’ve overrun their credit card balances, and they can’t afford expensive auto services at that point. May as well keep your detailing business busy in January and February when the business slows down and all those gift certificates and coupon come in.

It might even pay to announce these gift certificates and coupons on your social media websites or social network page. Tell your friends to tell their families and give discounts for customers that buy gift certificates for others. After all, if someone likes your services so much, that they are willing to buy detailing services as a gift for someone else, they are probably inline as one of your top referral clients. There’s nothing like voting with their dollar for who they believe has the best services, do you see that point?

Now then, when someone orders a gift certificate online, you should send it out right away to the person who purchased it. This way they can get it to whoever they want. You should use card stock paper, a nice envelope, but unsealed. This will allow them to see what the gift certificate looks like before they put it into the envelope and send it or give it to the final recipient. I recommend using calligraphy type font, and it might even make sense to go down to one of the office stores and get special paper, or special certificates for this purpose.

I always recommend printing your logo on the certificate, and a phone number at the bottom, along with your website. Sometimes a recipient of a gift certificate will give it to yet a fourth-party. What do you care, you’ve already got the money. This is a good way that an auto detailing company can make money on Cyber Monday. So, please consider all this and think on it.

All-Inclusive Caribbean Resorts – Top 3 Choices

This article will discuss the top all-inclusive Caribbean resorts to help you decide which one will best suit your needs for your vacation. While the destination itself is beautiful, everyone’s taste is different and you’ll want to choose a resort and its location that will make everyone going happy. If you want to take a break from your life, or escape for a romantic trip, or maybe your planning your honeymoon an all-inclusive resort is a great answer since you don’t have to think about a thing when you arrive. Everything is taken care of for you, it is the ultimate in luxury and many of these are family friendly resorts as well.

Curtain Bluff in Antigua: The beautiful beachfront setting is a great location and offers free extras including scuba diving and deep-sea fishing. There are gardens and a 25,000 bottle wine cellar, some people may find this location stuffy, others will love its privacy. There is Continental dining/dancing with live bands, a waterfront spa, two restaurants on-site and 72 rooms and suites. Some facilities include a championship tennis center, a water sports center that is fully equipped for scuba, deep-sea fishing, windsurfing, paddle boarding and more. Be warned however that it is located atop a bluff so it might not be the best location for older travelers.

Almond Beach Village in Barbados: With the motto “It’s all for You. About You”, you know already this location has you in mind, which is what one wants on a trip. The Village is 32 acres on a mile-long beautiful beach. There are rooms and pools located at the north end of the property that are reserved for adults. Located at the south end you’ll find junior and one-bedroom suites that are perfect for families with children from kids to teens. There are many activities available including golf, failing, water-skiing and shopping excursions to Bridgetown. If adults on vacation wish for more they can get on a shuttle and go to Almond Beach Club that offers even more options.

Bitter End Yacht Club in British Virgin Islands: If you love sailing than this hotel is the one for you, located in a marina in the North Sound this resort includes the use of everything from small sailboats to kayaks and windsurfers. So if you are one who loves to dwell in the water, than this resort is for you. You can sign up for lessons at the resort’s sailing school if you like, or if you’d rather just lounge away in a beachfront or balcony that is always an option too. With hotel bars to socialize in or private rooms to relax in this resort is perfect for just about any appetite. The pros of this location include all of the water sports and great diving opportunities, the cons… expensive rates and a lot of stairs.

There may be many all-inclusive Caribbean resorts, but the top three are included in this article for a reason. They are the best and offer just about everything anyone would want, even if your travel partner wants something different from you. So if you want a place to relax, or a place to socialize, or a place to simply enjoy the beauty of the water you are next to, one of these resorts will be what you need. For a honeymoon or a weekend away, one of these Caribbean resorts should fit your needs.

Understanding Your Landing Page

Trends in the marketing and advertising industry are ever-changing. They evolve depending on the developments of target markets and consumers. Before, promotions are centered on traditional media. Businesses invest in print advertisements in magazines and newspapers. They also pay for television and radio advertisements when they want to reach a wider range of market.

Nowadays, though, a new line of advertising and marketing strategy has emerged together with the rise of the online industry. As the target market becomes considerably larger online, businesses become more focused on their promotional strategies. The audience online is so vast that businesses find difficulty in actually reaching out to their market, let alone encouraging them to become actual clients.

This is why a lot of businesses now focus on creating good sales copies and engaging websites for their online market. They have even opened work from home opportunities for content writers, web page designers, and other skilled individuals. One of the best strategies that these businesses employ is the use of landing pages.

A landing page appears when you click through a search engine result or an online ad posting. Usually, these are stand-alone pages that only contain a link to the official website if the reader gets more interested. A comprehensive sales copy is commonly featured in landing pages. Often, they are made for specific advertising purposes or when there is a particular product that a company would like to give emphasis on.

Landing pages may also appear as the result of a link from a social networking account or a specialized marketing campaign. These are the pages that you get redirected to when you click through a badge from the sidebar of your Facebook account or from a blog that you are visiting. You may also reach this through a promotional message sent to you via email.

There are two general types of a landing page. One is the reference type, wherein you only get to view information and content displayed for you. This is the kind that you put up for the purpose of direct promotion. In this type, visitors of the page are given outright the information that they need. The other type of landing page is referred to as transactional because it requires visitors to enter log-in details for them to be able to view the content of the page.

In creating landing pages, you must be able to consider a few essential factors to ensure that they reach the objective for which they are made for. One of these factors is the accessibility of your page. You have to ensure that when a potential client decides to peruse the landing page for your product all of its contents are easily accessible. The information must all be displayed in a well-organized manner to display transparency and encourage understanding of your brand and product.

You should also be able to consider the relevance of your content to the immediate market that you may reach. As the Internet is a wide market, this page will likely be visited by various people. However, only those who find your content relevant to their needs would be interested enough to read through and even click to be redirected to your actual website. This is why you have to ensure that your content would prove to relate to your audience, regardless of their needs and statuses. They have to be able to see some benefit, however remotely, out of the product that you are offering them.

Finally, in creating a landing page, you must also consider the level of interaction that it promotes. Online users are usually more enticed when they get to a page that tries to interact with them because they feel significant to the purpose. You must make your readers feel this way so that they would be encouraged to visit your website and, eventually, become actual clients. Interactive landing pages may include forum questions, online promo contests, and information exchange.

Landing pages are really beneficial for website owners especially to those who are managing work from home opportunities. They do need not to compile all information in just one website. Just always remember to put in your landing page all relevant information for your brand to gain the trust of your immediate market.

7 Habits of an Addict About to Relapse

Many addicts in recovery that are nearing a relapse episode exhibit predictable and identifiable habits and behaviors before the actual relapse occurs. Recognition of these habits is critical in order for people in recovery and their loved ones to take decisive and immediate action to prevent the relapse. This is especially important considering the potential consequences of each new relapse episode: prison, violence, bankruptcy, death. Relapse prevention isn’t just about stopping someone from using again; it’s about saving a life.

The following are 7 behaviors that many addicts exhibit prior to and/or during the early stages of a relapse:

1.) Withdrawal/Isolation

A person in recovery who is on the verge of relapse will likely become withdrawn and purposefully isolate other people around them. This is particularly true of people that will not support or condone a return to drug use or drinking. This could be evidenced by spending less time with family members, staying out later at night than normal or not coming home, and by seeming withdrawn and quiet when others are present.

2.) Decline in Hygiene/Productivity

There is often a lack of care and concern when a relapse is imminent. Meaning, less attention is paid to personal hygiene details, exercise programs are abandoned, employment or educational inefficiencies or neglect occurs, and regular household upkeep suffers. These are all common signs of an addict who is beginning to care less and less about trying to maintain a legitimate lifestyle.

3.) Glorification of Substance Abuse

An addict that is unhappy with or neglectful of their recovery will often yearn for the days when they used drugs or drank. They may talk about using and relive their past drug use in the form of stories, anecdotes and comments that make it clear that they miss those times, despite the severe consequences they suffered as a result. (Levels of Relapse Warning Signs, T. Gorski)

4.) Reconnecting

An early warning of relapse is when a person in recovery begins to reconnect with friends or acquaintances they used drugs or drank with. This refers mainly to individuals who are potentially still using drugs or those who do not support recovery/sobriety. These reconnections are especially troubling when the person in question has withdrawn from people that DO support their recovery.

5.) Engaging in Risky Behavior

An addict in recovery that is about to relapse will often exhibit abnormally risky behavior. This could include extreme sports or other athletic activities, promiscuity, excessive speeding and other dangerous activities. Engaging in behaviors such as these fills a certain need for excitement and euphoria, but for most addicts in recovery the only euphoria that will satiate them is a return to their drug of choice.

6.) Secretive

As people in recovery get closer to relapse, they sometimes become secretive; carefully guarding their phone or computer, remaining tight-lipped concerning where they go, who they’re with, etc. Often at this stage the relapse has already begun and secrecy is required in order to conceal it.

7.) Abandoning Treatment

Addicts in recovery usually engage in some type of ongoing treatment as part of a relapse prevention program. This can take many forms, but when people in recovery are nearing a relapse episode, they often abandon these types of treatment with little explanation. When combined with any or all of the behaviors outlined above, it’s likely that for these people, relapse is imminent. (Carole Bennett, M.A. 6 Common Relapse Triggers PsychologyToday.com)

If you recognize these signs in yourself or someone you love who is in recovery, taking swift action is critical. This should begin by addressing the issue directly with the individual, and escalate to involve the person’s support network, treatment specialists and if needed, an interventionist.

Three Tips to Run a Car Wash Business

The car wash business is considered as a safe business, as it provides regular profits. It is not a sector that millionaires would like to dabble in. However, it does offer people, who look for reliable investment options and are willing to work hard, an opportunity to do something worthwhile.

As with any other business, the car wash business too has its own tricks of the trade. It is definitely a sure-fire profit making sector. However, that does not mean that you just have to start a company and profits will follow automatically. No business ever guarantees that.

The following are some tips on how to run a car wash business professionally and profitably:

Tip 1: Invest wisely in cleaning machines

Cleaning machines have to be the first priority of the investor. There is no use or purpose of spending extravagantly to buy the so-called best machines. On the other hand, it would be disastrous to buy the cheapest machines. You need to do a bit of home work before making the purchasing decision.

The problem with auto detailing is that it requires the use of multiple cleaning machines. An automobile consists of different types of surfaces, with each having varying levels of hardness. The exterior body and engine parts are hard and sturdy, windshield glasses are obviously, and fabric seat upholstery and carpets are soft.

A single machine cannot be used to clean all these types of surfaces. As a result, a car wash business essentially requires different types of machines that are pressure washers for cleaning the hard surfaces and carpet cleaners to clean the soft surfaces. Steam cleaners, too, do a good job of cleaning the hard surfaces.

Tip 2: Focus on quick delivery

One of the secrets of success of an auto detailing business is the quick delivery of the vehicles. In this busy world, owners want the vehicles as quickly as possible. The average delivery time in this business now can be within several hours. So, how can you ensure that the cleaning is done quickly?

Employing the right mobile car wash machines would help. You should use carpet cleaners equipped with low flow technology and pressure washers having a low flow rate. Using steam cleaners with dry vapor output is another good option.

In short, make sure that all the car detailing machines transfer less quantity of water on to the vehicle surfaces. While doing this, you have to ensure that there is no compromise on speed or efficiency of the mobile car wash machine.

Tip 3: Use green chemicals

A good cleaning agent improves the cleaning power and speed of most car detailing machines. However, synthetic detergents do more harm than good. These products improve the efficiency of car wash equipment, but leave more toxic residues on the vehicle surfaces than the dirt they help to remove.

This is the reason why most reputable suppliers recommend using green chemicals along with their car wash equipment. These products are derived from plants and vegetables, and do not contain a single toxic substance.